The Art of Possible: Captura’s rebrand & product vision in motion
Brand & Product Promo
Video Production
Animation
Captura were gearing up for a bold new chapter—redefining professional high-volume photography, and uniting their once-fragmented teams under a single brand.
With major industry events around the corner, they needed two high-impact videos: one to showcase their ambitious product vision, and the other to solidify their new identity.
The deadline was tight. The message had to land. No fluff. No filler. Just pure impact. They trusted Methodborne.
The Product Promo
The Brief
Showcase Captura's bold vision: from shutter to print with zero human intervention. And inspire studios to “Make more” through personalization, automation, and seamless e-commerce.
This video had to bring Captura’s product vision to life—a fully automated workflow where studios maximize sales, save time, and enhance memories with zero human intervention. It needed to showcase key product pillars: personalization (custom prints, digital products), e-commerce (upsells, optimized pricing, upgraded cart experience), and automation (end-to-end workflow from shutter to fulfillment). Every frame had to reinforce Captura’s core promise—helping studios “make more”.
The Brand Promo
The Brief
Celebrate Captura’s evolution— honoring its legacy, uniting its people, and embracing the future as one powerful brand built for growth, innovation, and all that’s next.
This video had to showcase Captura’s journey—how decades of expertise, multiple acquisitions, and industry leadership culminated in a single, unified brand. It wasn’t just a name change; it was a bold step forward. The story had to highlight the people behind Captura, their shared purpose, and the company’s commitment to innovation. The video needed to instill pride, inspire unity, and solidify “We are Captura” as more than just a statement.
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Methodborne delivers, again!
We needed two high-stakes videos—one to capture the story of our brand’s evolution and another to paint the vision of our product’s future.
They stepped in like an extension of our own team, absorbing our brand, its history and evolution, nailing the aesthetic, and shaping a visually-stunning, tightly crafted narrative with near-zero need for iteration. From storyboard to sound design to final animation, every frame was world-class—executed with precision, speed, and an insane level of expertise.
Brett Zucker
CEO, Captura